THE TOOT-MY-HORN SECTION

Hi and thanks for stopping by. I'm Ravi Eshwar, latterly Senior Creative Director and Head of Copy at BBDO Singapore, dyed-in-the-wool adgeek (Fallon McElligott

or GGT anyone?) and a rhyme-lovin' wordnerd. I've spent

25 years in the trenches of advertising in which time, I've waged campaigns innumerable in the dusty plains of India,

the lush sheepscapes of New Zealand and the climate-controlled, regionally-calibrated environs of Singapore.

I've gone ulu for SingTel, Exxon and Tiger Beer, big and global for Visa, written spoken word poetry for Expo Dubai and SK-II Japan, penned a stirring ode (if I do say so myself) to the bravehearts of the Singapore Armed Forces and gone fushandchups Kiwi for a salmon brand. Which is to say, I'm a cultural chameleon - onigiris, pavlovas, dosas and char

kway teow are all one and the same to me. To paraphrase George Carlin, I'm a high-concept, low-profile, geographically-agnostic multi-tasker, on-point,

on-task and on-message.