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RAVI ESHWAR
Senior Creative Director / Adgeek / Wordnerd
GUINNESS - ROBEL THE WHALE
August 10th 2016. The 100m freestyle heats at
the Rio Olympics. Lining up alongside athletes
with Greek God physiques, was Robel Kiros Habte, a swimmer from Ethiopia, dubbed unkindly but not unfairly 'Robel the Whale' for
the blubber around his midsection. Unmindful
of and unfazed by the sniggerers and trollers,
the man had come to compete. As it turned out, he didn't win much else besides hearts, but for Guinness whose strapline is 'Made of more', he was worthy of salute.
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