top of page
My New Channel
Watch Now


Serving in the armed forces isn't for everyone. But for the select few who 'hear the bugle' it

isn't a calling, it's a call. That's the premise of

this pitch work done for the SAF. The film's cut from stock footage, but I choose to feature it

for the cadence of the read, brought alive by

the inimitable baritone of Singapore's veteran stage and theatre actor, Lim Kay Tong. That,

and the fact, that it's a unified manifesto

for all 3 services.

bottom of page