SINGAPORE ARMED FORCES
Serving in the armed forces isn't for everyone. But for the select few who 'hear the bugle' it
isn't a calling, it's a call. That's the premise of
this pitch work done for the SAF. The film's cut from stock footage, but I choose to feature it
for the cadence of the read, brought alive by
the inimitable baritone of Singapore's veteran stage and theatre actor, Lim Kay Tong. That,
and the fact, that it's a unified manifesto
for all 3 services.